Diagnostics & Life Science

Market Research & Assessment

Understanding the Market potential for a new product or service is always crucial for all Investors and leadership. Here is the experience and understanding of a consulting firm with customer behavior in various geographies matters. At Mehi our team has experience working from the grass root at various national and international locations. Our rich data and analysis of different fact-based research techniques for primary and secondary research help our clients make correct strategic decisions.

We recommend market-based financial models to forecast revenue and cost. This keeps us ahead of competitors. Our understanding of the market dynamics, paying capacity, Costumer behavior helps us to develop a successful sustainable business model.

We consolidate the market data and provide cognizance to almost all elemental functions of the project. Our research activity includes:

  • Market Sizing and segmentation
  • Demographic, Geographic study of the location
  • Epidemiology and disease prevalence
  • Demand and supply Gap analysis
  • Technology evaluation of the market and potential for new investment
  • Competition analysis
  • Referral Pattern analysis and market apprehension on new service/facility inclusion
  • Market positioning, market penetration, and sales analysis
  • Pricing strategy and Analysis

Planning and Designing

Whether it’s a greenfield or brownfield project, we collaborate with promoters to achieve their vision by creating a prudent master plan. Our Domain experts can help promoters plan their facility after assessing and creating the projected patient volumes, specialty focus, resource requirements, and design requirements.

We plan facilities keeping in mind the optimal utilization of space and patient,and staff requirements. Specialists in MehiLife help not only in the space planning but in selecting equipment syncing with investors’ operational objectives which cater to their clinical requirements and at the same time is value for money.

With our years of experience, we have planned and executed equipment budgets worth approximately Rs. 6000 Crores in different kinds of projects. We have supported clients with identifying the best equipment suited for their clinical practices, increasing efficiency, and optimizing costs. We handhold our clients and guide them throughout the entire planning and support them to get maximum value on their investment.

We are among the top leaders in planning and executing various models of healthcare structure be it corporate Hospitals, Govt. Hospitals, Medical College Hospitals, Stand-alone Hospitals, Single Specialty Hospital Chains like Oncology Centres, Birthing Centres, Eyecare Centre, Clinic Chains, Aesthetic and wellness centers, Diagnostics Chains, Laboratory Chains, Radio-Imaging Chains,

Continuous Advancement of technology in the Healthcare Industry with changing patient demographics, disease patterns, expectations, and stringent govt. regulations, always a challenge for investors, our professionals exactly match the client requirements.

A few of our team efforts in projects are developed below:

Business Strategy and Planning

Continuous growth is always difficult in such uncertain times, we work with enterprise leaders and individual promoters to align their vision for the future regarding the ultimate objective, and way to achieve it in a stipulated timeframe. We take an extra step beyond consulting to execute quantitative milestones at the right time and right place. Our approach is to focus on the transfer of knowledge from our experts to your team. This will be reflected in the way we work alongside your team and will also be incorporated into our deliverables. The spectrum of services has been designed to create a successful hospital model that meets international standards and protocols and operates with optimum investment without compromise on the quality of healthcare that a patient deserves. We help organizations:

  • Understand the recent Business trends and implications for your business
  • Identify Growth opportunities and high potential markets
  • Pursue new ideas and help in accelerating growth
  • Express the pain points for the management and resonate with the top management with Strategy
  • Help in creating opportunities to attract customers
  • Creating a sustainable futuristic Business model
  • Create and implement performance indicators

Clinical Strategy

Believe it or not, clinical strategy is one of the fundamental pillars of your healthcare business. Selection of the right clinical strategy will make it easy in the industry. Mehi Life is one of the finest in the country to help our clients in finalizing the right strategy, goal, and structure to sync clinical goalswith vision and mission.

Our multifunctional team of consultants from different healthcare backgrounds will help in identifying the long holding issues, examine them and propose the action plan to individual doctors, clinical specialties, hospitals, or groups to achievetheir financial goals. Key aspects of our work include the following:

  • Clinical Strategy finalization – Consultant Model
  • Clinical Master planning
  • Clinical service line development
  • Operational planning for Clinical areas
  • Regulatory compliance for Clinical Programs
  • Organization-wide performance Clinical audit

Marketing Strategy, Positioning, & Launch Strategy

Assembling on our principal capacity in business strategy, Mehi Life helps clients with the right go-to-market and Tariff implementation strategies to enable businesses to capture the market. Which Services? Which customer? What price? How to promote? These are constant challenging questions for promoters in current healthcare scenarios.


Our consultants combine decades of experience across all sectors in the healthcare industry with a thorough understanding of the national, regional, and local landscape, helping clients to nurture their visions from initial market launch to the entire marketing journey, to achieve potential benefits of the services. Key aspects of our work include the following:

  • Formulating Marketing Strategy
  • Team Structures, Roles & responsibilities
  • Brand Management and communication
  • Sales Target Finalization – Plan for Achieving
  • Management of Local Media / PR
  • Customer Relationship Management

Launch Strategy

Launching a business in the market is one of the crucial strategic decisions for any business. The success of your business is almost designed in the first two years of the launch. Every step of the launch strategy, starting from Planning, resource allocation, and sales focus on the ground must be focused on and decided in well advance.

Selecting the right target customers, geography allows your launch program to be successful and helps your decision-making more precise and innovative in market segmentation which can influence Key Opinion Leaders, Prescribers, and patient advocacy groups. Key aspects of our work include the following:

  • Understand the customer’s needs
  • Strong value proposition and Brand Building
  • Integrated Lunch plan and Budgeting
  • Team formation, resource allocation

Multi-Channel Marketing execution and measurement

Biomedical Equipment Management

Biomedical technology plays an inevitable role in today’s healthcare industry to provide a world-class healthcare service. With continuous technology innovation, it is necessary to understand your business needs’ exact equipment requirements.

Mehi Life consultants with enormous experience in handling the best technology in India and abroad can help customers to decide on the right mix of technology at the best optimum budget. Our consultants help clients decide whether to purchase, rent, or take services from technology partners to provide the best healthcare.Key aspects of our work include the following:

  • Medical Equipment Planning
  • Recommendation and Selection of the right technology
  • Techno-Commercial Negotiation,
  • Policies & Protocols of Biomedical
  • Define PO, AMC / CMC formats

Supply Chain & Negotiation Support

Supply chain management for the healthcare environment regularly requires an expert hand and years of experience. Health systems depend on proper supply chain services for medical device procurement, delivery, and vendor relationships. With efficient supply chain services, healthcare providers can gain a competitive advantage. However, yoursupply chain can be a significant liability if the right investments are not madeeffectively in inventory management and supply chain platforms.


Mehi Life consultants provide over 20 years of expertise to analyze critically your rate contracts, and agreements and find areas to improve your cost price through strategic benchmarking of Line-items wise. Mehi life supports the implementation of supply chain and inventory management best practices to increase profit, improve operational efficiency and enhance patient care.Key aspects of our work include the following:


  • Recommending department structure
  • Processes and SOP and functional training
  • Material standardization and defining requirement
  • Stock optimization through systems, use of IT, and automation

Vendor identification and Negotiation

Financial Transformation and Commercialization

With changing Healthcare dynamics, patient behavior, and government policies, Healthcare businesses find opportunities and risks. At the same time healthcare is witnessing financial challenges related to declining revenues, increasing costs, and sustainability.


Mehi Life experts work hand in hand with clients to build and develop specialized innovative solutions to achieve the financial goal of the clients in a data-driven scientific approach. By utilizing the best financial data generated in the healthcare system like billing and reimbursement data financial and accounting records, and fee structures, we help to create effective efficient solutions for clients to overcome financial issues. Key aspects of our work include the following:


  • Financial Planning & Optimization of capital
  • Costing Cost Containment Measures
  • Revenue Cycle Advisory
  • Tariff strategy
  • Setting & Monitoring MIS Budgets

IT Strategy

Health IT and Digital Health are one of our fastest-growing practice areas. We apply our deep expertise in commercial strategy for healthcare technology to a wide range of solutions. Mehi Life consultants can help you with:


  • Defining IT Strategy
  • Hardware/ Software Specifications
  • Product Selection / Negotiation
  • Product Domain Customization
  • Support in Training
  • Automation


We will get in touch with you